
Alumareel 3D
Product Configurator

Client Background and Project Goals:
Profuzion Studio empowers business owners to thrive by leveraging powerful branding techniques and cutting-edge digital strategies. Since 2020, we have established a strong collaborative partnership with them.
When Profuzion Studio decided to revamp the Alumareel website, they approached us for our assistance in developing an innovative 3D Configurator to complement their project.
AlumaReel (the client) has been providing top-quality reels to the welding industry for many years. They wanted to find a creative way to display their products and attract customers through their new website.

Problem solving
The problems and The challenges
During our initial research, we discovered that existing 3D configurator solutions were unsuitable for our project due to their complexity and compatibility issues. These challenges disrupted the product configuration process.
Our priority was to keep the website fast while ensuring each product was displayed correctly within the configurator.
We focused on making sure selected products were accurately rendered in 3D and were compatible with other chosen items, ensuring a smooth configuration experience.

25+

3D Model View

25+

3D

title 3

3D Model View

how we did it
Our Solutions And
The Results
Strategy
We developed a custom theme to support a high-performing 3D Product Configurator.
Our key focus was optimizing load time by dynamically fetching 3D models only when required, reducing resource usage and enhancing the user experience.
Execution
We successfully delivered the project as the client had envisioned. Multiple 3D models were integrated smoothly, allowing for efficient interaction and fast loading times.
The configurator dynamically loaded products as needed, ensuring a seamless user experience.
Results
We fulfilled the client’s requirement, ensuring the configurator loaded swiftly.
Post-launch, Alumareel showcased the new website and 3D configurator at a trade show, where both the client and their customers were impressed. This interactive tool increased leads and sales, as expected.
Product build estimates skyrocketed by 200%, driving a surge in sales.


